GrÜnberg

green brand

There’s been a lot of talk about eco-friendly production for a long time, but let’s face it, most of it’s nothing more than clever marketing campaigns. Very little production of clothing or footwear is eco-friendly when it comes to protecting the environment.


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There’s been a lot of talk about eco-friendly production for a long time, but let’s face it, most of it’s nothing more than clever marketing campaigns. Very little production of clothing or footwear is eco-friendly when it comes to protecting the environment. Both “natural” and man-made materials are processed with large amounts of chemicals, which are harmful to the environment. Consumers demand quality. High-quality man-made materials often surpass cheaper natural materials. Stereotypes that leather shoes are better is a thing of the past.


Both “natural” and man-made materials are processed with large amounts of chemicals, which are harmful to the environment. Consumers demand quality. High-quality man-made materials often surpass cheaper natural materials. Stereotypes that leather shoes are better is a thing of the past.

When creating Grunberg we knew that to preserve the environment for future generations, we have to take real action:


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The first thing was a reasonable scale of production. Fast fashion is the most harmful thing for the environment. Millions of pieces of low-quality ‘throw-away’ clothing and footwear is devastating for the environment. Grunberg limits production with 6,000-9,000 pairs in each colour, from factories equipped the latest purification technologies.



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Secondly, the use of high-quality, versatile and extremely durable materials. The use of strong dye compounds must stop. We use ‘MicroPolyTex’ in our uppers. It’s made of acrylic and polymeric fibres, which are wear-resistant. It took years to develop at our laboratory in the Netherlands, but it was worth the wait!



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And finally, to develop production technologies that have minimal waste.

Joel Turner

– marketing director

of Analpa UK